In commemoration of this year’s World Heart Day, Golden Terra
Soya Oil has launched its ‘Heartful Choice’ campaign, reinforcing its
commitment to promoting heart health and empowering Nigerians to take
cardiovascular health seriously. The theme of this year’s World Heart Day, Use
Heart for Action, aligns with Golden Terra Oil's mission to educate consumers
on making informed, heart-conscious choices.
As a leading brand in healthy cooking oils, Golden Terra Soya Oil has partnered with various cardiologists, nutritionists, & health experts to spearhead a series of awareness initiatives. Through impactful live sessions, social media campaigns, and educational content more light is being shed on heart-healthy habits in reducing cardiovascular risks.
A key aspect of the campaign is consumer education on the
importance of Polyunsaturated Fatty Acids (PUFA), found in Golden Terra Soya
Oil, which help lower cholesterol levels and reduce the risk of heart disease.
Consumers are encouraged to read food labels more carefully, understanding the
difference between unhealthy saturated fats and heart-friendly alternatives
like PUFA. The Polyunsaturated Fatty Acids (PUFA) in Golden Terra Oil help
reduce the risk of heart disease by maintaining healthy cholesterol levels and
promoting overall cardiovascular well-being.
Probal Bhattacharya, Chief Marketing Officer, TGI Group,
reaffirmed the brand's longstanding commitment to heart health. "Golden
Terra Oil believes that every meal is an opportunity to nourish your
heart," he said. "By educating consumers about the benefits of PUFAs
and promoting a culture of conscious eating, Golden Terra believes in
empowering Nigerians to make heart-healthy choices and thereby prioritize their
cardiovascular well-being. World Heart Day is a reminder that small heartful
choices in our daily habits can have a significant impact on our health."
Through the ‘Heartful Choice’ campaign, Golden Terra Oil is
equipping individuals
with not just the right oil but knowledge to care for their
hearts. With its heart friendly ingredients and dedication to education,
they continue to lead the charge for healthier lifestyles, and fostering a
healthier, more informed society.
Golden Terra Soya Oil is a premium, all-purpose cooking oil
made from 100% pure soya beans, sourced and manufactured in Nigeria. It
contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous
health benefits, like reducing cholesterol, maintaining a healthier heart,
enhancing nerve function, boosting brain health, and supporting muscle
strength. Discerning consumers trust Golden Terra Soya Oil to bring an
unmatched balance of Taste & Health to every dish cooked with it. Available
in various sizes, including 45ml and 1000ml pouches, 700ml and 1.4L bottles,
and 2.5L, 4.5L, and 25L kegs.
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