Terra's 'Unwrap Your Smile' campaign
has reached its final stage, with excitement at an all-time high as communities
rally behind small business owners making a difference. The campaign has
brought smiles to countless faces across Nigeria, with hundreds of nominations
highlighting individuals offering affordable services and acts of kindness in
their local areas.
One of the campaign’s standout elements has been the street activations in Lagos, where Terra brought joy to the streets with engaging VOX pop activities. From tongue twisters to impromptu singing and rap challenges, the energy was infectious. People from all walks of life eagerly participated, earning Terra goodies for their efforts. These fun and light-hearted interactions spread smiles beyond social media, bringing the campaign’s spirit to life. Participants were thrilled to see their spontaneous performances shared on Terra’s social media platforms, amplifying their experiences even further.
Online engagement has been equally
vibrant, particularly around campaign content created by Taaoma, one of
Nigeria's top content creators. Her hilarious skits, reflecting the joy in
simple moments, resonated with thousands, sparking conversations and laughter
across platforms. Fans embraced her unique take on the campaign, with the posts
generating significant traction and shares.
Adding to the buzz, an Instagram Live
session with Terra’s brand ambassador, Chioma Akpotha, attracted hundreds of
viewers. During the live stream, Chioma passionately spoke about the power of
smiling and spreading joy, encouraging participants to continue unwrapping
their smiles every day. The session offered a chance for fans to engage
directly, share their stories, and feel more connected to the brand.
As the campaign nears its grand
finale, Terra has selected three remarkable finalists - small business owners
who have made a tangible impact in their communities. These finalists will be
honored at the grand finale, where one will be crowned the ultimate winner.
With so much joy, nostalgia, and community spirit driving the campaign, the conclusion
of Terra's 'Unwrap Your Smile' promises to be an unforgettable celebration of
the power of kindness and connection.
Probal Bhattacharya, Chief Marketing
Officer, TGI Group, remarked, "We curated this campaign with the intention
of helping people release the everyday stress that often clouds our sense of
joy. By encouraging Nigerians to share their smiles and celebrate the small
moments, we’ve seen an incredible response from the community. The outpouring
of nominations, the engagement in our street activities, and the positive
reactions to our content, all prove that a simple smile can lift spirits and
build connections in a powerful way.”
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